OVERCOMING CLIENT OBJECTIONS TO YOUR CREATIVE with Ben Levy

Vstupenky na OVERCOMING CLIENT OBJECTIONS TO YOUR CREATIVE with Ben Levy.

(ŽIADNE OBAVY, NA WEBINÁRE BUDE SIMULTÁNNE TLMOČENIE Z ANGLIČTINY) 

A three-step framework for handling mid-meeting objections to the creative concept you just presented. We’ll cover the importance of knowing why you made the choices you did, and how to explain them without becoming defensive. This workshop also covers when to lose the battle (argument) to win the war (business).

·      Understand what client objections really represent

·      The difference between “defending” and “explaining” your decisions

·      A three-step process to fall back on for any objection

·      Role play concept-killing client moments and practice the response

As an advertising creative, Ben’s pulled all-nighters at agencies like StrawberryFrog and HAVAS for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others. Occasionally they earned him shiny things. 

Ben wasn't born a great presenter. Quite the opposite, he was pretty bad at it. Until he put a lot of time and effort into learning how to do it well. Which is exactly why he's the right person to teach the skills.

As a coach, Ben’s taught the fine art of persuasion to agencies and creatives at shops like Mischief, Droga5, GREY, Ogilvy, Digitas Health, FCB, VML, and others. He even wrote a book on the topic Stop Reading Slides: How to Nail Creative Presentations and Sell Your Best Ideas.