B2B Performance Marketing Challenges

 Are you an owner or a marketer interested in B2B performance marketing, more specifically: lead generation tactics? Then this workshop is for you!

We will talk about:

• Lead generation tactics: direct response vs. content download distribution
• Mainstream vs. alternative ad networks for lead generation
• Channel Mix
• Audience research

AGENDA:
6:00 PM | Tour around Camus Cowork
6:15 PM | Introduction
6:30 PM | Presentation
7:00 PM | Q&A
7:15 PM | Networking

SPEAKER: Josiane Lang

Josiane is a Senior Marketing Manager at BizMut Marketing GmbH, German B2B performance marketing agency, which specializes in targeting relevant business audiences with laser-precision across a diverse range of marketing platforms and channels.